by Cameron Martel | Feb 14, 2023 | SEO & Content, Thought Leadership
Summary: “Rank & bank” is an approach to creating content that earns rankings and generates revenue consistently by providing real and lasting value for users. Rank and bank content should have four things: effective targeting, a genuinely excellent user...
by Graham Miles | Nov 24, 2022 | Business, Lists, Thought Leadership
Unsurprisingly, we’re pretty passionate about marketing here at Monochrome—uh, Marketing. But we didn’t learn everything we know from simple instinct. While we certainly like to think we have a natural flair for this stuff, the truth is that we’ve also done a lot of...