by Graham Miles | Jul 26, 2023 | Business, Thought Leadership
Summary Identify your target audience by conducting surveys, analyzing customer reviews and social media insights, and creating buyer personas. Develop a clear and consistent content strategy by setting goals, choosing relevant topics, and creating an editorial...
by Graham Miles | Nov 24, 2022 | Business, Lists, Thought Leadership
Unsurprisingly, we’re pretty passionate about marketing here at Monochrome—uh, Marketing. But we didn’t learn everything we know from simple instinct. While we certainly like to think we have a natural flair for this stuff, the truth is that we’ve also done a lot of...
