Website Strategy & Development
Websites for Every Industry
Gorgeous, conversion-centric sites that showcase the best of your business.
Strategic Planning Partners
Insights from experienced digital marketers with current industry knowledge.
Focused on User Experience
Remove the obstacles that stand between your visitors and their purchases.
Create a Website UX that Converts
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How We Enhance & Improve Your Website
How We Enhance & Improve Your Website
Goal & Needs Analysis
We take time to understand your industry, market, and customer before recommending a way forward.
Wireframe, Design, & Content Creation
We plan your layout, determine the aesthetic, and write the copy to populate your new website.
Development & On-Site SEO Integration
We build your new website, optimize it for mobile devices, and make sure it’s ready to rank on Google.
Ongoing Maintenance & Support
One year of website hosting and maintenance is inclusive of all new deployments (and we’re happy to maintain it for you long term if you want us to).
Websites for Every Industry
Gorgeous, conversion-centric sites that showcase the best of your business.
Strategic Planning Partners
Insights from experienced digital marketers with current industry knowledge.
Focused on User Experience
Remove the obstacles that stand between your visitors and their purchases.
Goal & Needs Analysis
Look Before
You Leap
A comprehensive needs analysis coupled with a thorough technical assessment lays the groundwork for a successful website launch.
Our team specializes in guiding businesses through this critical phase, ensuring every aspect aligns with your objectives and technical requirements.
Do I need a new website?
If your current website no longer effectively represents your brand or service offering, lacks key features, or fails to meet Google’s acceptable web standards for speed and responsiveness then onsite repairs may be recommended or a new website may be necessary. We conduct a thorough assessment to determine the best course of action tailored to your needs.
How much will the website cost?
The cost of your website depends on various factors such as complexity, functionality, and design requirements. We provide transparent pricing based on a detailed understanding of your project scope. New website builds with Monochrome start at $8,000.
Who will be writing and designing my site?
Our experienced team of Canadian content creators and designers will collaborate closely with your team to craft a website that reflects your brand identity and meets your objectives. We prioritize setting clear expectations and transparent communication throughout the entire process.
Will my new site perform better than my old site?
With our strategic approach and expertise in SEO and user experience design, we aim to not only enhance the performance of your new site but also surpass the effectiveness of your old one. We leverage the latest technologies and best practices to optimize your site for improved visibility, engagement, and conversions.
Website Case Studies
Website Case Studies
Book a 30-Minute
Consultation
A brief no-pressure conversation to see if we’re the right partners for your new website.
Ongoing Maintenance & Support
Technical issues and site outages cost you time, money, and goodwill with your customers. We’re here to prevent these issues and peek under the hood when emergencies occur.
From troubleshooting to routine updates, our team can make your website more consistent and reliable—providing a superior experience for your customers.
What maintenance and support services do you provide?
We offer a comprehensive suite of ongoing maintenance and support services to ensure your website runs smoothly and efficiently. These include:
- Regular software updates
- Security checks
- Website backups
- Performance optimization
- Monitoring for uptime and functionality
We also handle troubleshooting and quick fixes for any technical issues that arise, minimizing disruptions to your online presence.
How does website maintenance benefit my business?
Regular website maintenance is crucial for several reasons:
- It protects your site from security threats by keeping software and plugins up-to-date
- It prevents potential site outages or issues that could deter visitors
- It keeps your website in lock-step with evolving web standards and technologies
Can I maintain my site by myself after you build it?
Your site belongs to you—but maintaining it efficiently is a skill, and it still requires consistent time and effort. We strongly recommend that you take advantage of our toolkit and industry expertise to keep your site current and competitive.
Articles & Resources
Why the Personal Narrative is the Key to Effective Content in 2024
Summary AI tools like ChatGPT and SORA speed up content creation, but human intuition is still crucial. Audience trust is harder to earn with AI-generated content, making human creativity more important. Personal stories build strong connections with audiences,...
How SEO Integrates with the Marketing & Sales Funnel to Drive Conversions
Summary Top-of-funnel SEO content includes blogs, videos, and infographics that are engaging and demonstrate brand authority. Focus on strong UX to reduce bounce rates while optimizing for informational & discovery keywords. Middle-of-the-funnel SEO should enhance...
Metrics to Track for SEO Success & How to Action the Data
Summary Tracking the right KPIs is crucial for effective SEO. Important metrics include organic search traffic, keyword rankings, Click-Through Rate (CTR), bounce rate, dwell time, conversion rate, backlink profile, and page load speed. SMART goals can guide your SEO...
How Focusing Your SEO Efforts Can Help You Beat the Big Players
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...
How to Hold Your Marketing Team Accountable
Summary Successful marketing campaigns rely on maintaining team alignment and focus. Accountability ensures that your business goals go from aspirations to actual achievements. It's crucial to establish clear, measurable goals for all marketing campaigns, and use key...
How to Perform an SEO Audit
Summary Running an SEO audit gives you critical data about how your website and other content is performing on search engines—including the things you’re doing right and the areas that could use improvement. The best SEO audits are customized to focus on your business...
Book a 30-Minute
Consultation
A brief no-pressure conversation about your marketing to see if we’re a fit for each other.