by Cameron Martel | Sep 7, 2023 | Business, SEO & Content
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...
by Cameron Martel | Aug 22, 2023 | Business, Thought Leadership
Summary Successful marketing campaigns rely on maintaining team alignment and focus. Accountability ensures that your business goals go from aspirations to actual achievements. It’s crucial to establish clear, measurable goals for all marketing campaigns, and...
by Cameron Martel | Aug 4, 2023 | Business, Thought Leadership
Summary Understanding your consumers—who they are, what they want, and how they’re getting it—is essential to stay competitive in the digital landscape. Your brand’s relevancy, customer engagement, and bottom line directly depend on how well you adapt to...
by Graham Miles | Jul 26, 2023 | Business, Thought Leadership
Summary Identify your target audience by conducting surveys, analyzing customer reviews and social media insights, and creating buyer personas. Develop a clear and consistent content strategy by setting goals, choosing relevant topics, and creating an editorial...
by Jessica Rosol | Jul 18, 2023 | Business, Thought Leadership
Summary Scaling a small business requires operational efficiency, consistent branding, and data-driven marketing to drive visibility, audience growth, and revenue. Streamlining admin processes with tools like Teamwork, Basecamp, Mailchimp, Hootsuite, Google Calendar,...
by Cameron Martel | Jul 11, 2023 | Business
Summary Your ideal customer is the one who finds substantial value in your offerings, remains loyal, and amplifies your message. Use in-depth market research such as surveys, interviews, focus groups, social listening, website and social media analytics, competitor...
