Thought Leadership
Articles & resources
What to Expect from Google’s AI Overviews
Summary Google's AI Overviews are reshaping organic search by displaying AI-generated summaries and curated links ahead of traditional search results. AI Overviews can reduce organic traffic due to increased zero-click searches and heightened competition for top...
5 Tactics for Agencies to Navigate the SEO Landscape in the Age of Google’s AI Overviews
Google AI Overviews significantly change the way search results are displayed. Agencies whose content is linked to with these AI-generated summaries are seeing improved visibility and engagement, whereas those who don’t are seeing their organic traffic negatively...
Why the Personal Narrative is the Key to Effective Content in 2024
Summary AI tools like ChatGPT and SORA speed up content creation, but human intuition is still crucial. Audience trust is harder to earn with AI-generated content, making human creativity more important. Personal stories build strong connections with audiences,...
How SEO Integrates with the Marketing & Sales Funnel to Drive Conversions
Summary Top-of-funnel SEO content includes blogs, videos, and infographics that are engaging and demonstrate brand authority. Focus on strong UX to reduce bounce rates while optimizing for informational & discovery keywords. Middle-of-the-funnel SEO should enhance...
Metrics to Track for SEO Success & How to Action the Data
Summary Tracking the right KPIs is crucial for effective SEO. Important metrics include organic search traffic, keyword rankings, Click-Through Rate (CTR), bounce rate, dwell time, conversion rate, backlink profile, and page load speed. SMART goals can guide your SEO...
How Focusing Your SEO Efforts Can Help You Beat the Big Players
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...