SaaS Company Content Marketing & SEO Case Study
By establishing a high-volume, high-quality approach to organic content production, we helped FutureFund achieve a 431% year-over-year increase in organic weekly users.
Increase organic users via SEO
Encourage more users to take action by booking product demos
Improve Google front page rankings
Our approach relied on an organic content strategy that focused on fundraising.
Investing heavily in content at the front end provided FutureFund with lasting equity.
110+ Pieces of Content in Under 4 Months
Unique and educational articles aimed squarely at likely FutureFund users.
Clear & Eye Catching Visuals
Infographics that supported each article and improved UX by making key points more parsable.
The next move was to integrate this content into a custom SEO-optimized website.
Prioritizing UX nudged visitors into FutureFund’s marketing funnel easily and encouraged them to book product demos.
Streamlined Site Navigation & Menus
Building a simplified website to clearly detail the platform’s features and benefits.
Responding to Algorithmic Updates
Refining content to stay aligned with every Google update and remain competitive.
Our efforts resulted in the creation of an evergreen content ecosystem that still drives traffic to this day.
Posts deployed over a year ago continue to provide value to FutureFund and inspire new visitors to explore the platform’s advantages.
Tweaking and repurposing existing content as needed to maintain its rankings and drive additional traffic.
Adding Backlinks to New Pieces
Continuing to publish brand-new content and acquire backlinks from high-quality domains.
FutureFund is proof that a straightforward approach yields predictable results when executed with appropriate skills and knowledge.
FutureFund went from an average of 2 organic weekly users to over 860 within the span of a single year—and continues to grow.
Year over year
Google Front Page Rankings Increase
Organic Weekly Users
Increase In Average Demos Per Week
What the Client Thinks
Our partnership with Monochrome Marketing has been a tremendous success. Over the past two years, they have helped us revamp our brand, develop a new website, create compelling content, and enhance our SEO. As a result, our content effectively communicates our value proposition to our target audience, which have led to greater brand awareness and customer engagement.