Local Business Marketing

Connect with the Customer Next Door

Reach people in your area who already want your products and services.

Expertly Managed Local SEO & PPC Campaigns

Generate leads and reach new customers in the regions your business operates.

Build an Audience in Your Backyard

Use digital PR, social media, and more to get attention where it matters most.

Bringing Your Local Customers Even Closer

We use a multi-channel approach to target your ideal local customers and reach them when they need you most.

Our Approach to Local Business Marketing

Our Approach to Local Business Marketing

Market Analysis & Strategy Creation

Every campaign starts with market and user research.

Local SEO Campaigns

We create and publish content aimed specifically at local audiences and their pain points.

Local Social Media & PPC

Create posts and ads that supplement your traffic and create a loyal hometown following.

Connect with the Customer Next Door

Reach people in your area who already want your products and services.

Expertly Managed Local SEO & PPC Campaigns

Generate leads and reach new customers in the regions your business operates.

Build an Audience in Your Backyard

Use digital PR, social media, and more to get attention where it matters most.

Data Collection & SEO Audit

Look Before
You Leap

Every engagement begins with market and user research.

This critical step informs our understanding of your industry, business, and target customers. By understanding customer needs, we identify which opportunities to target – and how to monetize it effectively.

Why is the strategy always the first step?

Creating a strategy ensures that the actions we take are always validated by data. This makes our work more efficient and ensures that the resources you spend get the most bang for buck.

What does the audit consider?

Our SEO audit uses vital metrics to give you a clear picture of your current market position, current challenges, and opportunities—so that we can provide you with clear and effective next steps.

Can I just order the audit and strategy?

Yes—we’re a full-service SEO and organic marketing consultancy, but we’re happy to provide you with this data if you want to action it yourself.

How much does the audit and strategy cost?

Our audits and strategies start at $2500 and vary depending on factors like the size and scale of your business and the number of digital assets covered by the audit. Contact our team for a specific quote based on your organization’s needs.

Local SEO Campaigns

Content Made for Local Customers

Human Crafted

Human made and AI enhanced

Region-Specific

Authentic value for specific audiences

Human Crafted

Human made and AI enhanced

Region-Specific

Authentic value for specific audiences

Why do I need local SEO content?

Content designed to rank for local searches connects with a smaller audience—but delivers higher-quality leads by naturally filtering out people who aren’t in the regions you serve. This makes your marketing spend more efficient and often improves conversions.

What metrics are most important for local SEO?

Some of the KPIs we use to assess the effectiveness of your local SEO include:

  • Traffic from local searches
  • Conversion rates from local visitors
  • Click-through rates from local listings
  • The number and quality of your reviews
  • Backlinks from local sources

How should my website be optimized for local SEO?

To optimize your website for local SEO, we’ll do the following:

  • Make sure your site correctly lists your business name, address, and phone number
  • Use local keywords in your website content and meta tags
  • Create location-specific pages if you serve different areas
  • Make sure your website is mobile-friendly
  • Encourage customers to leave reviews and respond to them quickly and professionally

Claiming & Updating Local Listings

Direct Traffic from Online Directories

Local listings can pre-qualify users in your service areas and entice them to click through to your website. By ensuring a complete and consistent presence across universal listings like Google My Business and local directories, we help potential customers get the info they need.

Updating local listings also helps search engines verify the accuracy and relevance of your business information—giving your local search rankings a boost.

How often will my local listings be updated?

When you work with us, we update your local listings whenever there’s a change in your business that they need to reflect—like your contact information or hours of operation. Continuously adding fresh content to these listings also keeps them current and engaging for potential customers, increasing the odds that they’ll click through to your website.

Why does getting traffic from directories matter?

Traffic from directories usually comes from users in the decision-making stage—meaning they’re closer to making a purchase. By making your listings detailed and accurate, we can provide them with the information they need to choose your products and services over competitors before they even land on your website.

My business info hasn’t changed—why do I need this?

Even if there are no changes, it’s good practice to regularly review your listings so that you can:

  • Respond to reviews or testimonials
  • Add recent photos
  • Broadcast special offers or other promotions

We do all this and more to keep your listings active and engaging for potential customers—and to make sure you’re never leaving money on the table.

Ready to Supercharge Your
Local Marketing?

Local Social Media & PPC

Build an Audience that’s Localized
& Easily Mobilized

Hands-Free Promotion

Done by digital advertising specialists

Always On Target

Maximum impact on the users who matter most

Hands-Free Promotion

Done by digital advertising specialists

Always On Target

Maximum impact on the users who matter most

How does social media boost my local rankings?

Social media enhances local SEO by driving local engagement and brand awareness. Best practices include:

  • Targeting and interacting with a local audience in posts
  • Sharing relevant local content
  • Using geo-tagging features.

Additionally, social media platforms often act as secondary search engines where users can discover local businesses directly within the platform. This creates another channel people can use to visit your website and purchase.

How do you make sure local customers see my ads?

We work closely with PPC specialists who target specific geographic regions when creating your ads, ensuring that they’ll only be seen by users in the areas you serve.

How do I measure the ROI of social media and PPC?

Our team tracks various metrics based on your business goals. For social media, this might include follower growth or website traffic from social platforms. For PPC, we’d look at click-through rates, conversions, and spend vs. revenue generated.

Articles & Resources

What to Expect from Google’s AI Overviews

What to Expect from Google’s AI Overviews

Summary Google's AI Overviews are reshaping organic search by displaying AI-generated summaries and curated links ahead of traditional search results. AI Overviews can reduce organic traffic due to increased zero-click searches and heightened competition for top...

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Consultation

A brief no-pressure conversation about your marketing to see if we’re a fit for each other.