Local Business Marketing
Connect with the Customer Next Door
Reach people in your area who already want your products and services.
Expertly Managed Local SEO & PPC Campaigns
Generate leads and reach new customers in the regions your business operates.
Build an Audience in Your Backyard
Use digital PR, social media, and more to get attention where it matters most.
Bringing Your Local Customers Even Closer
We use a multi-channel approach to target your ideal local customers and reach them when they need you most.
Our Approach to Local Business Marketing
Our Approach to Local Business Marketing
Market Analysis & Strategy Creation
Every campaign starts with market and user research.
Local SEO Campaigns
We create and publish content aimed specifically at local audiences and their pain points.
Local Social Media & PPC
Create posts and ads that supplement your traffic and create a loyal hometown following.
Connect with the Customer Next Door
Reach people in your area who already want your products and services.
Expertly Managed Local SEO & PPC Campaigns
Generate leads and reach new customers in the regions your business operates.
Build an Audience in Your Backyard
Use digital PR, social media, and more to get attention where it matters most.
Data Collection & SEO Audit
Look Before
You Leap
Every engagement begins with market and user research.
This critical step informs our understanding of your industry, business, and target customers. By understanding customer needs, we identify which opportunities to target – and how to monetize it effectively.
Why is the strategy always the first step?
Creating a strategy ensures that the actions we take are always validated by data. This makes our work more efficient and ensures that the resources you spend get the most bang for buck.
What does the audit consider?
Our SEO audit uses vital metrics to give you a clear picture of your current market position, current challenges, and opportunities—so that we can provide you with clear and effective next steps.
Can I just order the audit and strategy?
Yes—we’re a full-service SEO and organic marketing consultancy, but we’re happy to provide you with this data if you want to action it yourself.
How much does the audit and strategy cost?
Our audits and strategies start at $2500 and vary depending on factors like the size and scale of your business and the number of digital assets covered by the audit. Contact our team for a specific quote based on your organization’s needs.
Local SEO Case Studies
Local SEO Case Studies
Little Rock Printing
webBikeWorld
Local SEO Campaigns
Human Crafted
Human made and AI enhanced
Region-Specific
Authentic value for specific audiences
Human Crafted
Human made and AI enhanced
Region-Specific
Authentic value for specific audiences
Why do I need local SEO content?
Content designed to rank for local searches connects with a smaller audience—but delivers higher-quality leads by naturally filtering out people who aren’t in the regions you serve. This makes your marketing spend more efficient and often improves conversions.
What metrics are most important for local SEO?
Some of the KPIs we use to assess the effectiveness of your local SEO include:
- Traffic from local searches
- Conversion rates from local visitors
- Click-through rates from local listings
- The number and quality of your reviews
- Backlinks from local sources
How should my website be optimized for local SEO?
To optimize your website for local SEO, we’ll do the following:
- Make sure your site correctly lists your business name, address, and phone number
- Use local keywords in your website content and meta tags
- Create location-specific pages if you serve different areas
- Make sure your website is mobile-friendly
- Encourage customers to leave reviews and respond to them quickly and professionally
Claiming & Updating Local Listings
Local listings can pre-qualify users in your service areas and entice them to click through to your website. By ensuring a complete and consistent presence across universal listings like Google My Business and local directories, we help potential customers get the info they need.
Updating local listings also helps search engines verify the accuracy and relevance of your business information—giving your local search rankings a boost.
How often will my local listings be updated?
When you work with us, we update your local listings whenever there’s a change in your business that they need to reflect—like your contact information or hours of operation. Continuously adding fresh content to these listings also keeps them current and engaging for potential customers, increasing the odds that they’ll click through to your website.
Why does getting traffic from directories matter?
Traffic from directories usually comes from users in the decision-making stage—meaning they’re closer to making a purchase. By making your listings detailed and accurate, we can provide them with the information they need to choose your products and services over competitors before they even land on your website.
My business info hasn’t changed—why do I need this?
Even if there are no changes, it’s good practice to regularly review your listings so that you can:
- Respond to reviews or testimonials
- Add recent photos
- Broadcast special offers or other promotions
We do all this and more to keep your listings active and engaging for potential customers—and to make sure you’re never leaving money on the table.
Ready to Supercharge Your
Local Marketing?
Local Social Media & PPC
& Easily Mobilized
Hands-Free Promotion
Done by digital advertising specialists
Always On Target
Maximum impact on the users who matter most
Hands-Free Promotion
Done by digital advertising specialists
Always On Target
Maximum impact on the users who matter most
How does social media boost my local rankings?
Social media enhances local SEO by driving local engagement and brand awareness. Best practices include:
- Targeting and interacting with a local audience in posts
- Sharing relevant local content
- Using geo-tagging features.
Additionally, social media platforms often act as secondary search engines where users can discover local businesses directly within the platform. This creates another channel people can use to visit your website and purchase.
How do you make sure local customers see my ads?
We work closely with PPC specialists who target specific geographic regions when creating your ads, ensuring that they’ll only be seen by users in the areas you serve.
How do I measure the ROI of social media and PPC?
Our team tracks various metrics based on your business goals. For social media, this might include follower growth or website traffic from social platforms. For PPC, we’d look at click-through rates, conversions, and spend vs. revenue generated.
Articles & Resources
Why the Personal Narrative is the Key to Effective Content in 2024
Summary AI tools like ChatGPT and SORA speed up content creation, but human intuition is still crucial. Audience trust is harder to earn with AI-generated content, making human creativity more important. Personal stories build strong connections with audiences,...
How SEO Integrates with the Marketing & Sales Funnel to Drive Conversions
Summary Top-of-funnel SEO content includes blogs, videos, and infographics that are engaging and demonstrate brand authority. Focus on strong UX to reduce bounce rates while optimizing for informational & discovery keywords. Middle-of-the-funnel SEO should enhance...
Metrics to Track for SEO Success & How to Action the Data
Summary Tracking the right KPIs is crucial for effective SEO. Important metrics include organic search traffic, keyword rankings, Click-Through Rate (CTR), bounce rate, dwell time, conversion rate, backlink profile, and page load speed. SMART goals can guide your SEO...
How Focusing Your SEO Efforts Can Help You Beat the Big Players
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...
How to Hold Your Marketing Team Accountable
Summary Successful marketing campaigns rely on maintaining team alignment and focus. Accountability ensures that your business goals go from aspirations to actual achievements. It's crucial to establish clear, measurable goals for all marketing campaigns, and use key...
How to Perform an SEO Audit
Summary Running an SEO audit gives you critical data about how your website and other content is performing on search engines—including the things you’re doing right and the areas that could use improvement. The best SEO audits are customized to focus on your business...
Book a 30-Minute
Consultation
A brief no-pressure conversation about your marketing to see if we’re a fit for each other.