eCommerce Website SEO & Content Marketing Case Study
By focusing on website optimization, content marketing, and high-quality backlink acquisition, we grew website traffic by 76% in less than two years.
Increase website traffic
Drive sales & revenue
Promote new business initiatives
Our first step was to improve UX for Little Rock’s website.
Creating a comprehensive strategy to improve page load speeds and other essential UX elements set the blueprint for a user-friendly and conversion-centric website.
Improved Core Web Vitals
Executing scripts and loading resources faster.
Restructured Home Page & Site Navigation
Making it easier for visitors to find what they need.
Redesigned PDPs for a Smoother Buyer Journey
Creating a seamless experience for potential customers.
Next, we launched a content strategy focused on education and customer engagement.
Our strategy focused on two essential elements of long-term brand building to create natural authority and guide customers towards purchases.
Value-Driven Educational Content
How-to guides that help users solve problems and become testaments to Little Rock’s expertise.
Acquiring 2-7 new referring domains per month to demonstrate relevance and credibility.
More website traffic also boosted conversions from 9% to 15.8%.
Not only did these efforts cause more people to visit and engage with Little Rock—they also created a significant boost in sales. This had two critical outcomes:
Transforming the Business Model
Little Rock was successfully positioned to embrace an eComm model.
Acquiring a National Reach
Selling online expanded Little Rock’s reach to all of Canada so they could keep thriving.
We tracked revenue, content performance, and website performance to set sustainable trends for business growth.
Routinely testing and updating website content and design elements set us up to remain on an upward trajectory.
After 2 years
Organic Website Traffic
Front-Page Rankings Increase
What the Client Thinks
The team at Monochrome is superb at what they do, they are easy to work with, and extremely talented at supporting our needs. We have gotten exponential ROI on are investment in SEO. We couldn’t imagine a reality where we didn’t have Monochrome Marketing on our team!