by Cameron Martel | Mar 8, 2024 | SEO & Content
Summary AI tools like ChatGPT and SORA speed up content creation, but human intuition is still crucial. Audience trust is harder to earn with AI-generated content, making human creativity more important. Personal stories build strong connections with audiences,...
by Cameron Martel | Sep 25, 2023 | Guides, SEO & Content
Summary Top-of-funnel SEO content includes blogs, videos, and infographics that are engaging and demonstrate brand authority. Focus on strong UX to reduce bounce rates while optimizing for informational & discovery keywords. Middle-of-the-funnel SEO should enhance...
by Cameron Martel | Sep 13, 2023 | Guides, SEO & Content
Summary Tracking the right KPIs is crucial for effective SEO. Important metrics include organic search traffic, keyword rankings, Click-Through Rate (CTR), bounce rate, dwell time, conversion rate, backlink profile, and page load speed. SMART goals can guide your SEO...
by Cameron Martel | Sep 7, 2023 | Business, SEO & Content
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...
by Cameron Martel | Aug 9, 2023 | SEO & Content, Thought Leadership
Summary Staying up to date with Google’s algorithm changes is vital for maintaining and growing your online presence. You can get firsthand news about impending updates from official Google sources, such as the Webmaster Central Blog and Google Search Liaison....
by Cameron Martel | Jun 28, 2023 | Guides, SEO & Content
SEO is no longer a buzzword; it’s a business necessity. Consider this: 68% of online experiences begin with a search engine1, and 53.3% of all website traffic comes from organic search2. The ramifications are clear: businesses that ignore SEO are effectively...