By developing an SEO-optimized website and supporting it with an organic content marketing campaign aimed at local customers, we produced over $350,000 per week in sales qualified leads over two quarters.
Increase revenue by creating more sales-qualified leads
Improve Google front page rankings
Establish topical authority within a competitive local market
We began by creating a brand-new, SEO-optimized website.
Delivering a simple, navigable experience that made it as easy as possible for visitors to connect with the services they were looking for.
Direct, Effective Messaging
Speaking directly to user intent while organically integrating keywords of opportunity.
Cleaner & Clearer Service Pages
Encouraging conversions with straightforward content and clear calls to action.
Then, we launched an organic, content-based marketing campaign focused on FAQs & blog posts.
Showing our target audience that we understood their needs and sharing the knowledge they needed to move towards solutions naturally positioned Big 5 as the obvious choice.
Reaching Local Customers
Well-researched content based on problems and solutions specific to Calgary homeowners.
Educating vs. Selling
Earning the trust of users by sharing authentic industry expertise and naturally encouraging sales.
We provided support for our content with a focused, single-platform PPC Google Ads campaign.
Putting our message in front of local customers who already wanted what we were offering.
Geotargeting Local Users
Increasing the effectiveness of our marketing spend.
Simple & Consistent
A straightforward ask that improved overall lead quality.
Establishing a strong online presence set the stage for sustainable and ongoing success.
Big 5’s platform currently enables them to share their detailed knowledge of home maintenance and improvement best practices with people throughout the Calgary area and beyond, helping them dominate in their niche.
Year over year
Google Front Page Rankings Increase
Organic Traffic Increase
Increase in sales-qualified leads
What the Client Thinks
Mono takes the marketing off of my plate which lets me focus on sales and customer service, which is important because I’m expert on siding and eaves, not Google and websites.