Generating 1.3M pageviews per month & building a paid membership community Case Study
WebBikeWorld.com
With an effective content strategy, smart SEO investments, and an email campaign to tie it all together, we doubled organic traffic to 1.3MM pageviews in a 14-month period.
Goals
45,000+ front-page rankings
+ $15k/mo Organic Revenue
150+ Posts Published/Mo
Our first objective was targeting comparison and purchase-intent keywords.
Growing revenue fast would ensure we had the resources needed to invest in creating incredible content at scale.
Prioritized Revenue Generation
The more we earned, the more we could create.
Created Processes & Templates
Empowering the team to work more efficiently.
Published at Scale
More than 250 articles went live in the first six months.
Next, we launched an annualized content strategy.
Our strategy targeted two critical pillars within the niche, encouraging growth to compound against each pillar.
Maximizing Evergreen Content
Focusing on topics that provide long-term value.
Encourage Organic Backlinks
Create resources that users will reference again and again.
Along the way, we built and nurtured a
46k+ email list.
Growing our email audience allowed us to diversify traffic, better promote important content, and regularly engage our audience.
Weekly Email Fulfillment
Promoting our top-performing and high-impact content.
Template Ideation & Optimization
Testing and improving the email template over time.
We paid close attention to revenue, adjusting content to maximize engagement and earnings.
Testing and investing in website layout, UX, and content enhancements allowed us to understand which changes were the most impactful.
Strategy Results
After 14-Months
%
Organic Traffic Increase
%
Organic Revenue Increase
%
Front-Page Rankings Increase
What the Client Thinks
Finding new content to add value is hard, as is understanding the changing digital environment (especially Google). Working with the team at Monochrome, we deployed several key initiatives and used our value-added content to launch a membership program. We 2.5x’d traffic in 2023 vs. 2022, and in 2022 we 2x’d traffic compared to 2021