by Cameron Martel | Jun 7, 2023 | SEO & Content, Solar
Summary Solar installers face unique challenges when it comes to reaching potential customers and combating misinformation. SEO (search engine optimization) helps solve these problems by building authority for solar installers and growing their audiences over time....
by Cameron Martel | May 23, 2023 | SEO & Content, Solar
With so many people looking for information about solar products online, your website needs to generate leads and convert them into customers—but what features are the most essential for achieving these goals? As a solar installer, designing a website with the right...
by Cameron Martel | May 10, 2023 | Guides, SEO & Content
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
by Cameron Martel | Mar 23, 2023 | Guides, SEO & Content, Solar
Summary: AI chatbots and language models like ChatGPT, Bard, and Bing write grammatically perfect copy in a fraction of the time it takes for humans, but these tools can’t produce effective content all by themselves. When AIs are used without a careful strategy in...
by Cameron Martel | Mar 21, 2023 | Guides, SEO & Content
Summary: ChatGPT, Midjourney, and other AI tools can help you create better content in less time if you know how to use them effectively. Prompting Midjourney to apply different art styles to stock images is an easy way to create unique feature images and infographic...
by Cameron Martel | Feb 14, 2023 | SEO & Content, Thought Leadership
Summary: “Rank & bank” is an approach to creating content that earns rankings and generates revenue consistently by providing real and lasting value for users. Rank and bank content should have four things: effective targeting, a genuinely excellent user...