by Cameron Martel | Aug 21, 2024 | AI, SEO & Content
Summary Google’s AI Overviews are reshaping organic search by displaying AI-generated summaries and curated links ahead of traditional search results. AI Overviews can reduce organic traffic due to increased zero-click searches and heightened competition for top...
by Cameron Martel | Jun 25, 2024 | AI, SEO & Content
Google AI Overviews significantly change the way search results are displayed. Agencies whose content is linked to with these AI-generated summaries are seeing improved visibility and engagement, whereas those who don’t are seeing their organic traffic negatively...
by Cameron Martel | Mar 8, 2024 | SEO & Content
Summary AI tools like ChatGPT and SORA speed up content creation, but human intuition is still crucial. Audience trust is harder to earn with AI-generated content, making human creativity more important. Personal stories build strong connections with audiences,...
by Cameron Martel | Sep 25, 2023 | Guides, SEO & Content
Summary Top-of-funnel SEO content includes blogs, videos, and infographics that are engaging and demonstrate brand authority. Focus on strong UX to reduce bounce rates while optimizing for informational & discovery keywords. Middle-of-the-funnel SEO should enhance...
by Cameron Martel | Sep 13, 2023 | Guides, SEO & Content
Summary Tracking the right KPIs is crucial for effective SEO. Important metrics include organic search traffic, keyword rankings, Click-Through Rate (CTR), bounce rate, dwell time, conversion rate, backlink profile, and page load speed. SMART goals can guide your SEO...
by Cameron Martel | Sep 7, 2023 | Business, SEO & Content
Summary Targeting niche markets and using local SEO can help your small or medium-sized businesses compete with larger companies by focusing on customers with specialized needs, or who live in specific areas. Using long-tail keywords attracts more specific and less...
