Thought Leadership
Articles & resources
How to Detect If You’re Reading AI Generated Content
Summary: AI chatbots and language models like ChatGPT, Bard, and Bing write grammatically perfect copy in a fraction of the time it takes for humans, but these tools can’t produce effective content all by themselves. When AIs are used without a careful strategy in...
4 Creative Ways to Use AI for Content Marketing
Summary: ChatGPT, Midjourney, and other AI tools can help you create better content in less time if you know how to use them effectively. Prompting Midjourney to apply different art styles to stock images is an easy way to create unique feature images and infographic...
What Is Rank & Bank (& Why Is It a Core Component of Our Long-Term SEO Strategies)?
Summary: “Rank & bank” is an approach to creating content that earns rankings and generates revenue consistently by providing real and lasting value for users. Rank and bank content should have four things: effective targeting, a genuinely excellent user...
Divi 101: How to Get Started with Your WordPress Website
Summary: In addition to offering powerful features, Divi is approachable and user-friendly, thanks to its built-in visualizer that lets you see your changes in real-time and removes the need to code. This makes it one of WordPress’s best plugins and a useful web...
10 Awesome Marketing Books Business Owners Need to Read
Unsurprisingly, we’re pretty passionate about marketing here at Monochrome—uh, Marketing. But we didn’t learn everything we know from simple instinct. While we certainly like to think we have a natural flair for this stuff, the truth is that we’ve also done a lot of...