Thought Leadership
Articles & resources
Why You Shouldn’t Over-Optimize Your Content for SEO
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
How to Measure the Success of Your Digital Marketing Campaigns
Summary Useful KPIs for measuring the success of your digital marketing campaigns include site traffic, conversion rates, bounce rates, click-through rates (CTRs), customer lifetime value (CLV), and overall ROI. You can use tools like Google Analytics to track website...
6 Creative Ways to Get More Google Business Profile Reviews (& Why It’s Important)
Summary: In addition to providing you with valuable feedback from current customers, Google Business Profile reviews create brand trust and provide potential new customers with social proof. They also support your local SEO efforts by increasing your rankings in...
The Connection Between Education and Sales: Why Providing Value is Better than Direct Selling
Summary: Educating potential customers helps build an audience and create strong long-term relationships with them, leading to more sales. Customer education is more effective than direct sales because it primes leads to enter your sales funnel based on their own...
5 Common Pain Points the Solar Industry Has When Marketing Themselves Online
Summary: Marketing solar products to potential customers is difficult because there’s so much conflicting information available. Organic SEO helps you combat misinformation by building a dedicated platform for your messaging. Many solar installers cast too wide a net...
Solar Company Websites: Do’s & Don’ts for a Strong User Experience
Summary: User experience (UX) refers to the overall experience visitors have when interacting with your website. UX includes every aspect of the interaction, including usability, functionality, and design. UX is especially important for solar companies because...