Thought Leadership

Articles & resources

 

What to Expect When Starting an SEO Campaign

SEO is no longer a buzzword; it's a business necessity. Consider this: 68% of online experiences begin with a search engine1, and 53.3% of all website traffic comes from organic search2. The ramifications are clear: businesses that ignore SEO are effectively turning a...

What to Expect When Starting a PPC Campaign

Summary PPC ads are a potentially powerful part of any digital marketing strategy, but knowing how to plan and launch them effectively can be a challenge. You’ll need to set clear goals for each campaign, determine a suitable advertising budget, and conduct keyword...

Do Solar Installers Need SEO?

Summary Solar installers face unique challenges when it comes to reaching potential customers and combating misinformation. SEO (search engine optimization) helps solve these problems by building authority for solar installers and growing their audiences over time....

What Solar Installers Need on Their Websites in 2023

With so many people looking for information about solar products online, your website needs to generate leads and convert them into customers—but what features are the most essential for achieving these goals? As a solar installer, designing a website with the right...

How to Measure the Success of Your Digital Marketing Campaigns

Summary Useful KPIs for measuring the success of your digital marketing campaigns include site traffic, conversion rates, bounce rates, click-through rates (CTRs), customer lifetime value (CLV), and overall ROI. You can use tools like Google Analytics to track website...