Thought Leadership

Articles & resources

 

How to Identify and Reach Your Ideal Customer

How to Identify and Reach Your Ideal Customer

Summary Your ideal customer is the one who finds substantial value in your offerings, remains loyal, and amplifies your message. Use in-depth market research such as surveys, interviews, focus groups, social listening, website and social media analytics, competitor...

Building Brand Awareness: A Step-By-Step Guide

Summary Building a strong brand identity makes your business stand out from your competitors. The first step is to define your brand—you’ll need to understand your core values, craft a mission statement, and determine your brand’s personality. Once you’ve defined your...