by Cameron Martel | May 10, 2023 | Guides, SEO & Content
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
by Cameron Martel | Apr 19, 2023 | Guides
Summary: In addition to providing you with valuable feedback from current customers, Google Business Profile reviews create brand trust and provide potential new customers with social proof. They also support your local SEO efforts by increasing your rankings in...
by Cameron Martel | Apr 18, 2023 | Business, Thought Leadership
Summary: Educating potential customers helps build an audience and create strong long-term relationships with them, leading to more sales. Customer education is more effective than direct sales because it primes leads to enter your sales funnel based on their own...
by Cameron Martel | Apr 12, 2023 | Solar
Summary: Marketing solar products to potential customers is difficult because there’s so much conflicting information available. Organic SEO helps you combat misinformation by building a dedicated platform for your messaging. Many solar installers cast too wide a net...
by Cameron Martel | Mar 23, 2023 | Guides, SEO & Content, Solar
Summary: AI chatbots and language models like ChatGPT, Bard, and Bing write grammatically perfect copy in a fraction of the time it takes for humans, but these tools can’t produce effective content all by themselves. When AIs are used without a careful strategy in...
