by Cameron Martel | Jun 28, 2023 | Guides, SEO & Content
SEO is no longer a buzzword; it’s a business necessity. Consider this: 68% of online experiences begin with a search engine1, and 53.3% of all website traffic comes from organic search2. The ramifications are clear: businesses that ignore SEO are effectively...
by Cameron Martel | Jun 7, 2023 | SEO & Content, Solar
Summary Solar installers face unique challenges when it comes to reaching potential customers and combating misinformation. SEO (search engine optimization) helps solve these problems by building authority for solar installers and growing their audiences over time....
by Cameron Martel | May 23, 2023 | SEO & Content, Solar
With so many people looking for information about solar products online, your website needs to generate leads and convert them into customers—but what features are the most essential for achieving these goals? As a solar installer, designing a website with the right...
by Cameron Martel | May 10, 2023 | Guides, SEO & Content
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
by Cameron Martel | Apr 19, 2023 | Guides
Summary: In addition to providing you with valuable feedback from current customers, Google Business Profile reviews create brand trust and provide potential new customers with social proof. They also support your local SEO efforts by increasing your rankings in...