by Cameron Martel | Aug 17, 2023 | Guides, PPC
Summary Running an SEO audit gives you critical data about how your website and other content is performing on search engines—including the things you’re doing right and the areas that could use improvement. The best SEO audits are customized to focus on your business...
by Cameron Martel | Aug 9, 2023 | SEO & Content, Thought Leadership
Summary Staying up to date with Google’s algorithm changes is vital for maintaining and growing your online presence. You can get firsthand news about impending updates from official Google sources, such as the Webmaster Central Blog and Google Search Liaison....
by Cameron Martel | Aug 4, 2023 | Business, Thought Leadership
Summary Understanding your consumers—who they are, what they want, and how they’re getting it—is essential to stay competitive in the digital landscape. Your brand’s relevancy, customer engagement, and bottom line directly depend on how well you adapt to...
by Cameron Martel | Jul 11, 2023 | Business
Summary Your ideal customer is the one who finds substantial value in your offerings, remains loyal, and amplifies your message. Use in-depth market research such as surveys, interviews, focus groups, social listening, website and social media analytics, competitor...
by Cameron Martel | Jul 5, 2023 | Guides
Summary Building a strong brand identity makes your business stand out from your competitors. The first step is to define your brand—you’ll need to understand your core values, craft a mission statement, and determine your brand’s personality. Once you’ve defined your...
