by Cameron Martel | Jul 11, 2023 | Business
Summary Your ideal customer is the one who finds substantial value in your offerings, remains loyal, and amplifies your message. Use in-depth market research such as surveys, interviews, focus groups, social listening, website and social media analytics, competitor...
by Cameron Martel | Jul 5, 2023 | Guides
Summary Building a strong brand identity makes your business stand out from your competitors. The first step is to define your brand—you’ll need to understand your core values, craft a mission statement, and determine your brand’s personality. Once you’ve defined your...
by Cameron Martel | Jun 28, 2023 | Guides, SEO & Content
SEO is no longer a buzzword; it’s a business necessity. Consider this: 68% of online experiences begin with a search engine1, and 53.3% of all website traffic comes from organic search2. The ramifications are clear: businesses that ignore SEO are effectively...
by Cameron Martel | Jun 7, 2023 | SEO & Content, Solar
Summary Solar installers face unique challenges when it comes to reaching potential customers and combating misinformation. SEO (search engine optimization) helps solve these problems by building authority for solar installers and growing their audiences over time....
by Cameron Martel | May 23, 2023 | SEO & Content, Solar
With so many people looking for information about solar products online, your website needs to generate leads and convert them into customers—but what features are the most essential for achieving these goals? As a solar installer, designing a website with the right...
