by Cameron Martel | May 10, 2023 | Guides, SEO & Content
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
by Jessica Rosol | Apr 20, 2023 | Guides
Summary Useful KPIs for measuring the success of your digital marketing campaigns include site traffic, conversion rates, bounce rates, click-through rates (CTRs), customer lifetime value (CLV), and overall ROI. You can use tools like Google Analytics to track website...
by Cameron Martel | Apr 19, 2023 | Guides
Summary: In addition to providing you with valuable feedback from current customers, Google Business Profile reviews create brand trust and provide potential new customers with social proof. They also support your local SEO efforts by increasing your rankings in...
by Cameron Martel | Mar 23, 2023 | Guides, SEO & Content, Solar
Summary: AI chatbots and language models like ChatGPT, Bard, and Bing write grammatically perfect copy in a fraction of the time it takes for humans, but these tools can’t produce effective content all by themselves. When AIs are used without a careful strategy in...
by Cameron Martel | Mar 21, 2023 | Guides, SEO & Content
Summary: ChatGPT, Midjourney, and other AI tools can help you create better content in less time if you know how to use them effectively. Prompting Midjourney to apply different art styles to stock images is an easy way to create unique feature images and infographic...
by Cameron Martel | Jan 6, 2023 | Divi, Guides
Summary: In addition to offering powerful features, Divi is approachable and user-friendly, thanks to its built-in visualizer that lets you see your changes in real-time and removes the need to code. This makes it one of WordPress’s best plugins and a useful web...
