by Cameron Martel | Aug 9, 2023 | SEO & Content, Thought Leadership
Summary Staying up to date with Google’s algorithm changes is vital for maintaining and growing your online presence. You can get firsthand news about impending updates from official Google sources, such as the Webmaster Central Blog and Google Search Liaison....
by Cameron Martel | Jun 28, 2023 | Guides, SEO & Content
SEO is no longer a buzzword; it’s a business necessity. Consider this: 68% of online experiences begin with a search engine1, and 53.3% of all website traffic comes from organic search2. The ramifications are clear: businesses that ignore SEO are effectively...
by Cameron Martel | Jun 7, 2023 | SEO & Content, Solar
Summary Solar installers face unique challenges when it comes to reaching potential customers and combating misinformation. SEO (search engine optimization) helps solve these problems by building authority for solar installers and growing their audiences over time....
by Cameron Martel | May 23, 2023 | SEO & Content, Solar
With so many people looking for information about solar products online, your website needs to generate leads and convert them into customers—but what features are the most essential for achieving these goals? As a solar installer, designing a website with the right...
by Cameron Martel | May 10, 2023 | Guides, SEO & Content
Summary Overuse of SEO techniques can hurt your content and cause search engines like Google to penalize it. A good rule of thumb to follow is that your SEO techniques should never come at the expense of your user’s experience. Think less in terms of keywords, and...
by Cameron Martel | Mar 23, 2023 | Guides, SEO & Content, Solar
Summary: AI chatbots and language models like ChatGPT, Bard, and Bing write grammatically perfect copy in a fraction of the time it takes for humans, but these tools can’t produce effective content all by themselves. When AIs are used without a careful strategy in...
