by Jessica Rosol | Jul 18, 2023 | Business, Thought Leadership
Summary Scaling a small business requires operational efficiency, consistent branding, and data-driven marketing to drive visibility, audience growth, and revenue. Streamlining admin processes with tools like Teamwork, Basecamp, Mailchimp, Hootsuite, Google Calendar,...
by Jessica Rosol | Jun 27, 2023 | Guides, PPC
Summary PPC ads are a potentially powerful part of any digital marketing strategy, but knowing how to plan and launch them effectively can be a challenge. You’ll need to set clear goals for each campaign, determine a suitable advertising budget, and conduct keyword...
by Jessica Rosol | Apr 20, 2023 | Guides
Summary Useful KPIs for measuring the success of your digital marketing campaigns include site traffic, conversion rates, bounce rates, click-through rates (CTRs), customer lifetime value (CLV), and overall ROI. You can use tools like Google Analytics to track website...
by Jessica Rosol | Apr 12, 2023 | Solar
Summary: User experience (UX) refers to the overall experience visitors have when interacting with your website. UX includes every aspect of the interaction, including usability, functionality, and design. UX is especially important for solar companies because...
